China's online shopping via mobile videos saw improved sales last year with a growing number of young consumers, a report showed recently.
近日的一份报告显示,随着年轻消费者数量的增加,我国通过移动视频进行的在线购物的销售额有所增长。
Sales volume of mobile video shopping grew 174% year-on-year, according to the report released by the Ministry of Commerce.根据商务部发布的这份报告显示,移动视频购物销售额同比增长174%。Traditional TV shopping saw sales fell. The country's 34 TV shopping enterprises only made 36.6 billion yuan last year, down 8%.而传统电视购物销售额则出现了下滑。去年,我国34家电视购物企业的销售总额仅为366亿元,同比下降8%。China had over 75 million registered users of TV shopping services at the end of 2016, up more than ten percent year on year.
2016年底,我国电视购物服务注册用户人数突破7500万,同比增幅超过了10%。The report predicted that video shopping in China will see more integration of different platforms, more social-networking functions and more customized services.报告预计,我国视频购物将出现更多不同平台间的融合,具备更多社交网络功能及更多定制服务。